Privacy Policy

Last Updated: November 15, 2025

1. Introduction

New Age Design and Build (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at newagedesignandbuild.com (the “Website”) or interact with our services.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Website.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

• Contact Forms: Name, phone number, email address, project description, and zip code
• Phone Calls: Phone number, voice recordings, call duration, and conversation details
• Email Communications: Email address, name, and message content
• Consultation Requests: Property information, project preferences, budget range, and timeline

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Device type (mobile, tablet, desktop)
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Date and time of visit
• Click behavior and scroll depth
• Form interactions and submissions

2.3 Cookies and Tracking Technologies

We use various tracking technologies to collect information, including:

• Cookies: Small text files stored on your device
• Pixels: Invisible image files that track Website interactions
• Session Replay: Technology that records your browsing session
• Analytics Tools: Software that analyzes Website usage patterns
• Server-Side Tracking: Backend systems that process tracking data

3. Tracking Technologies and Third-Party Services

3.1 Google Services

Google Analytics 4 (GA4): We use GA4 to understand how visitors interact with our Website, including page views, session duration, and user demographics.

Google Tag Manager (GTM): We use GTM to manage and deploy tracking codes and marketing tags on our Website, both client-side and server-side.

Google Ads: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This includes tracking ad clicks, conversions, and attribution data using GCLID (Google Click Identifier) parameters.

Enhanced Conversions: We implement Enhanced Conversions for Google Ads, which uses hashed (encrypted) customer data such as email addresses and phone numbers to improve conversion measurement accuracy while protecting your privacy.

Learn more: Google Privacy Policy

3.2 Microsoft Services

Microsoft Clarity and Microsoft Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

Session Replay: Session replay records mouse movements, clicks, and page scrolling. It does not capture text you type in password fields or payment information. Recordings are anonymized and used only for website improvement.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3.3 Server-Side Tracking (Stape)

We use Stape, a server-side Google Tag Manager hosting service, to process tracking data on our servers rather than solely in your browser. This approach:

• Improves data accuracy by reducing the impact of ad blockers
• Enhances Website performance by reducing client-side scripts
• Provides better data security through controlled server environments

Data processed through Stape includes page views, conversions, user interactions, and hashed personal information. Our Stape server operates on a custom subdomain: go.newagedesignandbuild.com.

Learn more: Stape Privacy Policy

3.4 PixelYourSite Pro

We use PixelYourSite Pro, a WordPress plugin that facilitates tracking implementation on our Website. This tool helps us:

• Send conversion data to Google Ads and other advertising platforms
• Track form submissions and phone clicks
• Implement Enhanced Conversions with hashed user data
• Monitor e-commerce-style events for lead generation

3.5 WhatConverts Call Tracking

Call Recording Notice: We use WhatConverts to track, record, and analyze phone calls to our business. This includes:

• Dynamic Number Insertion (DNI): We display unique tracking phone numbers to visitors based on their traffic source (e.g., Google Ads, organic search, social media)
• Call Recording: Calls may be recorded for quality assurance, training, marketing attribution, and service improvement purposes.
• Call Analytics: We track call duration, caller phone number, call source, and keyword attribution
• Conversion Tracking: Qualified calls are sent to Google Ads and Google Analytics as conversions

Your Consent: By calling a phone number displayed on our Website, you consent to call recording and monitoring. An automated message may notify you at the beginning of the call. If you do not consent to recording, please contact us via email at [email protected].

Learn more: WhatConverts Privacy Policy

3.6 Social Media and Review Platforms

Our Website may include links to or embedded content from:

• Google My Business
• Yelp
• Better Business Bureau (BBB)
• Angie’s List
• Facebook
• Instagram

These platforms may collect data about your interactions through their own cookies and tracking technologies. We do not control these third-party practices.

4. How We Use Your Information

We use the information we collect to:

• Respond to Inquiries: Answer your questions and provide estimates for remodeling projects
• Schedule Consultations: Coordinate site visits and project assessments
• Provide Services: Deliver the construction and remodeling services you request
• Marketing and Advertising: Display targeted ads on Google, Microsoft, and other platforms based on your Website interactions
• Website Optimization: Improve Website performance, user experience, and conversion rates
• Analytics: Understand visitor behavior, traffic sources, and campaign effectiveness
• Quality Assurance: Review recorded calls for training and service improvement
• Attribution: Determine which marketing channels generate leads and conversions
• Legal Compliance: Comply with applicable laws, regulations, and licensing requirements
• Fraud Prevention: Detect and prevent fraudulent or malicious activity