Privacy Policy

Last Updated: November 15, 2025

1. Introduction

New Age Design & Build (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at newagedesignandbuild.com (the “Website”) or interact with our services.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Website.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

• Contact Forms: Name, phone number, email address, project description, and zip code
• Phone Calls: Phone number, voice recordings, call duration, and conversation details
• Email Communications: Email address, name, and message content
• Consultation Requests: Property information, project preferences, budget range, and timeline

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Device type (mobile, tablet, desktop)
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Date and time of visit
• Click behavior and scroll depth
• Form interactions and submissions

2.3 Cookies and Tracking Technologies

We use various tracking technologies to collect information, including:

• Cookies: Small text files stored on your device
• Pixels: Invisible image files that track Website interactions
• Session Replay: Technology that records your browsing session
• Analytics Tools: Software that analyzes Website usage patterns
• Server-Side Tracking: Backend systems that process tracking data

3. Tracking Technologies and Third-Party Services

3.1 Google Services

Google Analytics 4 (GA4): We use GA4 to understand how visitors interact with our Website, including page views, session duration, and user demographics.

Google Tag Manager (GTM): We use GTM to manage and deploy tracking codes and marketing tags on our Website, both client-side and server-side.

Google Ads: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This includes tracking ad clicks, conversions, and attribution data using GCLID (Google Click Identifier) parameters.

Enhanced Conversions: We implement Enhanced Conversions for Google Ads, which uses hashed (encrypted) customer data such as email addresses and phone numbers to improve conversion measurement accuracy while protecting your privacy.

Learn more: Google Privacy Policy

3.2 Microsoft Services

Microsoft Clarity and Microsoft Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

Session Replay: Session replay records mouse movements, clicks, and page scrolling. It does not capture text you type in password fields or payment information. Recordings are anonymized and used only for website improvement.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3.3 Server-Side Tracking (Stape)

We use Stape, a server-side Google Tag Manager hosting service, to process tracking data on our servers rather than solely in your browser. This approach:

• Improves data accuracy by reducing the impact of ad blockers
• Enhances Website performance by reducing client-side scripts
• Provides better data security through controlled server environments

Data processed through Stape includes page views, conversions, user interactions, and hashed personal information. Our Stape server operates on a custom subdomain: go.newagedesignandbuild.com.

Learn more: Stape Privacy Policy

3.4 PixelYourSite Pro

We use PixelYourSite Pro, a WordPress plugin that facilitates tracking implementation on our Website. This tool helps us:

• Send conversion data to Google Ads and other advertising platforms
• Track form submissions and phone clicks
• Implement Enhanced Conversions with hashed user data
• Monitor e-commerce-style events for lead generation

3.5 WhatConverts Call Tracking

Call Recording Notice: We use WhatConverts to track, record, and analyze phone calls to our business. This includes:

• Dynamic Number Insertion (DNI): We display unique tracking phone numbers to visitors based on their traffic source (e.g., Google Ads, organic search, social media)
• Call Recording: Calls may be recorded for quality assurance, training, marketing attribution, and service improvement purposes.
• Call Analytics: We track call duration, caller phone number, call source, and keyword attribution
• Conversion Tracking: Qualified calls are sent to Google Ads and Google Analytics as conversions

Your Consent: By calling a phone number displayed on our Website, you consent to call recording and monitoring. An automated message may notify you at the beginning of the call. If you do not consent to recording, please contact us via email at [email protected].

Learn more: WhatConverts Privacy Policy

3.6 Social Media and Review Platforms

Our Website may include links to or embedded content from:

• Google My Business
• Yelp
• Better Business Bureau (BBB)
• Angie’s List
• Facebook
• Instagram

These platforms may collect data about your interactions through their own cookies and tracking technologies. We do not control these third-party practices.

4. How We Use Your Information

We use the information we collect to:

• Respond to Inquiries: Answer your questions and provide estimates for remodeling projects
• Schedule Consultations: Coordinate site visits and project assessments
• Provide Services: Deliver the construction and remodeling services you request
• Marketing and Advertising: Display targeted ads on Google, Microsoft, and other platforms based on your Website interactions
• Website Optimization: Improve Website performance, user experience, and conversion rates
• Analytics: Understand visitor behavior, traffic sources, and campaign effectiveness
• Quality Assurance: Review recorded calls for training and service improvement
• Attribution: Determine which marketing channels generate leads and conversions
• Legal Compliance: Comply with applicable laws, regulations, and licensing requirements
• Fraud Prevention: Detect and prevent fraudulent or malicious activity

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

5.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

• Cloud hosting providers (for Website infrastructure)
• Analytics platforms (Google, Microsoft)
• Advertising platforms (Google Ads, Microsoft Advertising)
• Call tracking services (WhatConverts)
• Tag management services (Google Tag Manager, Stape)
• Email service providers
• CRM and lead management systems

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Advertising Partners

We share hashed (encrypted) personal information and conversion data with Google and Microsoft to enable targeted advertising and measure ad performance. This data is processed in accordance with their respective privacy policies.

5.3 Business Transfers

If New Age Design & Build is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.4 Legal Requirements

We may disclose your information if required by law, court order, subpoena, or to:

• Protect our legal rights and property
• Enforce our Terms of Service
• Respond to claims of illegal activity
• Protect the safety of our employees or the public

6. Your Privacy Rights

6.1 California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: Request disclosure of the personal information we collect, use, and share about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: Opt-out of the “sale” of your personal information (we do not sell data, but you can opt-out of third-party tracking)
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights

To exercise these rights, contact us at [email protected]. We will verify your identity before processing your request.

6.2 Cookie Preferences

You can manage cookies through your browser settings:

• Block Cookies: Configure your browser to refuse all cookies
• Delete Cookies: Clear existing cookies from your device
• Third-Party Cookies: Block cookies from third-party domains

Note: Blocking cookies may impact Website functionality and your ability to submit contact forms.

6.3 Opt-Out of Targeted Advertising

You can opt-out of targeted advertising through:

• Google Ads Settings: Google Ad Settings
• Microsoft Advertising: Microsoft Privacy Settings
• Digital Advertising Alliance: DAA Opt-Out
• Network Advertising Initiative: NAI Opt-Out

6.4 Do Not Track Signals

Our Website does not currently respond to “Do Not Track” browser signals. We recommend using the opt-out methods described above.

6.5 Email Marketing Communications

If you provide your email address for project inquiries, we may occasionally send you information about our services, promotions, or remodeling tips. You can opt out of marketing emails at any time by:

• Clicking “Unsubscribe” in any marketing email
• Emailing us at [email protected] with “Remove from mailing list”

Note: We will still send transactional emails related to your specific project or inquiry, which are not marketing communications.

7. Data Security

We implement reasonable security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure server infrastructure through Stape and cloud hosting
• Hashing (SHA-256 encryption) of sensitive data before transmission to advertising platforms
• Access controls and authentication for internal systems
• Regular security monitoring and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide the services you requested
• Comply with legal obligations (e.g., California contractor licensing records)
• Resolve disputes and enforce our agreements
• Maintain business records and analytics

Typical retention periods:

• Contact Form Submissions: 3-5 years or until you request deletion
• Call Recordings: 1-3 years for quality and legal purposes
• Analytics Data: 26-50 months (Google Analytics standard retention)
• Project Records: 10 years (California contractor requirements)

9. Children’s Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

10. International Data Transfers

Our Website is operated from the United States and intended for users in California and surrounding regions. If you access our Website from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from your jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised “Last Updated” date. Significant changes will be communicated via email to users who have provided contact information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Phone: (619) 549-7759
• Business Name: New Age Design & Build
• License: CA #1117768

13. California-Specific Disclosures

Under California law, we disclose the following information about data collection and sharing over the past 12 months:

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Category of Personal Information	Collected	Shared with Third Parties
Identifiers (name, email, phone, IP address)	Yes	Google, Microsoft, WhatConverts, Stape
Commercial information (project interests, inquiries)	Yes	Internal CRM systems only
Internet activity (browsing, clicks, session replay)	Yes	Google Analytics, Microsoft Clarity
Geolocation data (city, ZIP code, IP-based location)	Yes	Google Ads, Microsoft Advertising
Audio/visual information (call recordings)	Yes	WhatConverts (service provider)
Inferences (marketing preferences, project interests)	Yes	Google Ads, Microsoft Advertising